Unit 2&3: Week 1
Where would you love to work?
From your industrial Intelligence audit, identify five (minimum) design groups or branding agencies, whose ethos or practice aligns with your declared values. What type of portfolio would help secure your dream job? What strategy might you need to get your foot in the door?
These five agency’s align with my declared values:
Mother design
Nice & Frank
Pentland
Jones Knowles Ritchie (JKR)
The Row
Now, I know the last one is kind of random, but I want to do more research this semester into how companies such as The Row build their brand. From what I understand today, Companies that practice quiet luxury, like The Row, build their brand through a combination of understated elegance, exclusivity, and storytelling. Unlike “loud luxury” brands that rely on overt logos and conspicuous branding, quiet luxury brands focus on craftsmanship, quality, and a refined aesthetic.
I’ve recently seen a lot of discourse online about society entering a “post-luxury” era. Where our market has been oversaturated with luxury goods so much that the Hermes Birkin bag is now considered “basic.” A bag whose starting price is around $10,000. Fakes and dupes have gotten so good that even Cartier can’t tell a fake love bracelet from a real one. These loud luxury goods are losing their scarcity and in turn their status symbol. So what will society go to next? I believe some of the next luxury status symbols will be not partaking in social media, having time to do hobbies (wasteful time), and especially longevity practices I.e. redlight therapy, and cryotherapy. But maybe I’m getting a little off topic here.
I believe I would be very happy working at a company that is setting the trends. Is that pretentious of me? I just find it so interesting how technological advancements, the health of the economy, and politics all shape and influence trends.
A portfolio where I show my intensive research process and projects that push the social norm would help me secure my dream job. I think to get my foot in the door in this particular industry I need to know people. So I will also be networking this semester! Your net work is your net worth.
