Day 4

Today we talked about the importance of storytelling within a brand. We were asked what can an exploration of verbal and visual narrative tell us about conveying the meaning of a shape? We gave our shape a story.

This was our story board or "visual territory" that we then passed on to another group of triangles. In tern, We were passed to us a story and from that we made a visual territory.

This is our Visual Territory. At the end of the day we decided that an exploration of verbal and visual narrative can give our brand personality and let us explore that unique personality further. We did hand overs throughout the day because that is what happens in the real world. We inherit things for each project and it is our job to be able to expand on it while staying true to the brand and within the constraints.