ROTATION A

Addressing Anxiety Caused by Overstimulation in Cities

Brainstorming

SCAMPER Method

Substitute

I can give a discount to those diagnosed with mental health issues.

Combine

I could combine this with the idea of “Silent Sundays.” Where no advertisements would run online or on apps or televisions.

Adapt

Maybe the money a person spends on the subscription gets donated to mental health resources

Modify

Collaborate with health insurance; get a free subscription from your doctor.

Put to another use

I think this could be used with older citizens who struggle with technology and can easily be overwhelmed by it.

Eliminate

I think eliminating the subscription idea, the idea that people have to pay for this feature, would better address the brief of the project.

Reverse

If we outlaw advertising all together it would hurt our economy and lead to job loss for a lot of creatives.

Feedback & Revisions

You can see in the scan above I was focusing on one idea in particular; the ad-free phone subscription. After this, I took a step back and looked back at my initial brainstorming sessions and the ideas I may have glossed over. I found five more ideas with potential from the lateral thinking excercise.

Final ideas

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Rotation B